elevating cannabis cult’s connoisseur pack launch through dynamic visual storytelling
For this project, Altered Focus Studio partnered with Cannabis Cult to promote their highly exclusive Connoisseur Pack – a dream collection for concentrate and flower lovers, featuring an array of brands in Missouri for true aficionados. With a vision to captivate audiences across multiple platforms, the project centered around creating an engaging Instagram reel and a comprehensive YouTube video that captured the essence of the Connoisseur Pack while seamlessly integrating Cannabis Cult’s moody, high-design aesthetic.
Project Overview
Deliverables:
Instagram Reel: A quick, visually arresting guide on how to participate in judging the Connoisseur Pack.
YouTube Video: A longer, narrative-driven piece giving more depth into the pack, its origins, and how to judge its contents.
Creative Challenges:
Staying true to Cannabis Cult’s signature “dark and moody” branding.
Translating detailed judging instructions into content that feels natural, captivating, and entertaining.
Balancing the educational and promotional aspects in a way that resonates with both seasoned enthusiasts and newcomers.
condensing the message with style
For the Instagram reel, the goal was to grab attention and deliver information in under 60 seconds while aligning with the dark and moody vibe that defines Cannabis Cult’s brand. The result was a sleek, visually punchy video using dramatic lighting, quick cuts, and text overlays that matched their Instagram feed perfectly.
Creative Notes:
Used minimalistic text animations to highlight key steps for judging.
Included close-ups of the Connoisseur Pack and its details, complemented by dynamic transitions to maintain engagement.
Leveraged Cannabis Cult’s love for edgy tones by integrating dark visuals and smoke effects.
The final product feels like a natural addition to their Instagram presence, resonating with their community while serving its educational purpose.
a narrative approach
For the YouTube video, I leaned into storytelling, blending educational content with a fun, personal twist. The concept was designed to feel immersive yet relaxed, inviting viewers into a fictionalized day in my life while explaining the Connoisseur Pack.
narrative highlights:
Opening Scene: A behind-the-scenes moment where I’m scrolling through Instagram during a break. This casual entry point immediately sets a relatable and fun tone.
Interactive Explanation: My bong “comes to life” to provide background on the Connoisseur Pack, mixing humor with information to keep viewers engaged.
Seamless Transitions: The narrative transitions smoothly from learning about the pack to me arriving home with it, tying the scenes together visually and thematically.
Judging Instructions: Reused the same instructional shots from the reel for continuity but expanded on the process with more detail.
Easter Egg Ending: After “ending” the video, it reopens with a humorous clip of my girlfriend finding me asleep with the pack on the couch, adding a playful, human touch.
This approach allowed for a balance between branding and relatability, blending moody visuals with a touch of levity.
Although it’s early to gauge long-term results, the content has already garnered positive feedback from Cannabis Cult’s team and their audience.
results and reception
Instagram Reel: Received significant engagement shortly after posting, with viewers praising its high-quality visuals and concise messaging.
YouTube Video: Praised by the Cannabis Cult team for its originality and entertainment value, effectively bridging education and creativity.
key takeaways
adapt to the brand’s aesthetic
Sticking to Cannabis Cult’s dark-and-moody theme ensured that both pieces felt like a natural extension of their existing content.
reusability is a win
By integrating instructional shots into both the reel and the longer video, I streamlined production while maintaining brand consistency.
narrative adds value
Giving the YouTube video a story-driven structure enhanced viewer engagement and allowed room for humor and creativity.
